It must be considered the duty of industry experts to not only understand where help is most needed but to also educate customers and provide total cost solutions.

Very often, after understanding the initial brief or need of a customer, you can expand on all viewpoints to see the issues from all angles. This gives your customer an extra added advantage as you can then offer them an enhanced longer-term solution that exceeds their expectations. Trust and knowledge-sharing are the key to actually finding the right-fit solution that usually returns the most value.

Momentum and speed are essential, and if the process is arduous or too long, you can often find an underlying lack of data or wrong information.