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5 Reasons (+ 1 Bonus Reason) to Attend Trade Shows and Exhibitions

Should you attend exhibitions?

The answer is a resounding YES!

As the world lifts out of a near post-pandemic scrap to survive, missing out on fully accessible events and exhibitions could mean missing out some great opportunities to not only heal your business, but to expand your business. Here are our top 5 reasons to make sure a representative of your company attends these events:

1. Industry Knowledge
With innovators and technology continually evolving, exhibitions are a great way to keep up-to-date on industry know-how, tools, facilitators, resources, suppliers, trends, products and so much more.

2. Trial and Error
Why make mistakes yourself when your competitors can do it for you! Exhibitions enable you to check out what your competitors are doing, their products, presence (branding, messaging and personality), industry direction and attendee interest. All of this gives you an insight into what works and what doesn’t so your business and marketing efforts can be focused solely on what does work.

3. Brand Awareness & Marketing
As an exhibitor, not only can you use these events as a platform to showcase your company’s offerings, capabilities and personality, but you can also gain free social media exposure by piggybacking off the event’s own social media activity on the day. And all of this TO YOUR TARGET AUDIENCE!
Even as a visitor, you can still market your company to a degree by one-to-one engagement with stallholders and other guests. It’s really a no-brainer!

4. Tap into a Pool of Potential Clients
No matter what level your business is at, or even what role you have in the company, networking is a must. Exhibitions and trade shows provide a pool of potential clients, potentials suppliers and even potential supporters. This is where you can leverage the power of events through the connections it attracts. Out of this hub of industry experts, you can establish one-to-one friendships and allies by sharing your USP through personal connection.

This point cannot be underestimated!

5. Prospecting > Leads > Sales!
You just might have the opportunity to sell by leveraging off an already engaged gathering of people. If not a closed deal, you can certainly prospect and generate valuable leads.

BONUS REASON – Get Out of the Office & Get in With Your Tribe!
Having so many restrictions has kept us indoors for far too long. As facilitators to the industry (both suppliers and customers), physically integrating into the world of manufacturing in all its glory is like food for the soul! It truly is.

We’re currently at the Med-Tech Innovation Expo at the NEC in Birmingham, UK. With over 4000 attendees and floorspace so large it requires trainers or other suitable footwear to comfortably manage all the walking (see photo for evidence), we are absolutely LOVING meeting industry peers and meeting new people!

When you get out and about, visiting like-minded industry experts, employees and fans, you know you’re in your tribe and your confidence to expand your horizons for your business will hit the roof!

So get out there folks, and start attending relevant trade shows and exhibitions now!

by Dynamic Innovations
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Blog
Discovery calls – what’s in it for you?

Whether you’re an SME or Global conglomerate, it’s a given your time is precious.
Our discovery calls are designed to be time-efficient while enabling you to get to the meat and potatoes (yes, we are an Irish company!) of your situation, requirements, goals and the challenges you need us to help you overcome.

The importance of a discovery call cannot be understated – it sets the tone for the entire relationship with your supplier. We are invested in your success and strive to give you the opportunity to fully understand OUR capabilities and those of our suppliers.

We’re well-known for being straight forward and honest about what we can and can’t do, and if after an in-depth assessment we find we are not the right fit for you, we will do our best to help you find the right solution provider.

by Dynamic Innovations
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Blog
Diagnostics as a need-to-have, not a nice-to-have

Today, an estimated 70% of medical decisions depend on lab tests for diagnosis or treatment. By allowing for early-stage interventions, thus reducing late-stage complications, diagnostic testing plays a critical role in routine patient management and holds incredible promise for improving healthcare delivery at scale. The new generation of diagnostics and their impact in transforming how we currently access, test, and deliver routine care.

 

Diagnostics as a Need-to-Have, Not a Nice-to-Have

Our healthcare system is heavily focused on treatment, not diagnostics. As an example, the COVID-19 pandemic exposed fault lines within our current healthcare system. At its onset, patients were treated largely based on symptoms because COVID-19 diagnostic tests were not widely available. The absence of widespread COVID-19 diagnostic testing limited scientific understanding of the virus and thus, delayed the development of treatment protocols.  But it doesn’t have to be this way – the transition from the central lab to the point-of-care model for routine tests is already underway.

 

Diagnostics Non-Negotiables: Accuracy, Speed, and Cost-Effectiveness

If you’re going to diagnose infections, it should be done in less than ten minutes, for less than ten dollars, with less than a tenth grade education. And you have to do all of this without sacrificing accuracy or negative predictive value. Industry experts agreed that ease of use is key to realising the full potential of diagnostics in anticipating, intercepting, and preventing diseases early – especially among asymptomatic patients.

As medicine shifts towards a more preventive model, timely and accurate diagnostics will be more important than ever before. Experts say that patients who get routine screenings have the best chance for positive health outcomes because clinical decision-making will be tailored to a correct understanding of the disease.

Dynamic Innovations vision for Modular Automation instrument manufacturing is to help the diagnostic industry by expanding their versatile capabilities to get these disruptive instruments to market fast. Modular Automation’s value engineer expertise supports scaling companies get to market in an efficient predictable manner.

Contact us to explore the possibility of securing your next project.

CALL US: +353 (87) 137 7434
EMAIL US: kieron@dynamicinnovations.ie
MORE ABOUT MODULAR AUTOMATION: modular-global.com

 

by Dynamic Innovations
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Blog Strategic Partnerships
Strategic Partnerships for a Proverbial ‘Match Made in Heaven’

In a strategic partnership, businesses with aligned journeys intertwine their marketing, supply chain, technology integration, manufacturing or a happy combination of these.

Whether you’re a start-up, a growth company or a thriving multi-national, a strategic partnership will add value to your product or service by expanding your company capabilities and offerings far more than you’d otherwise be able to. If the two companies reciprocate each other well enough, they could very well be a  ‘match made in heaven’ and ultimately leveraging costs versus return.

In ANY sector this is a popular and incredibly valuable type of alliance.

Have you ever noticed the opening credits of movies? Movies are usually made in a supply chain method; a relatively small production house will film and handle post-production, while the larger studio will deal with financing, marketing, and distributing the film.

Some great examples of winning partnerships:

  • Starbucks + Barnes & Nobels Booksellers = Bookstore cafés.
  • HP + Disney = Hi-tech Mission: SPACE attraction in the Florida Walt Disney resort.
  • Toyota + Lotus = Toyota’s engines made for Lotus sports cars.
  • Uber + Spotify = Soundtrack for Your Ride campaign.
  • Nike + Apple = Tracking fitness progress and other health goals.

Handing off manufacturing to a dedicated factory solves more than just production and quality, it also handles scaling and business expansion.

Sure, the scope of a healthy partnership, should include performance and financial specifics, a reporting structure and other more complex agreements, but, even before diving into a partnership, due diligence through careful evaluation of benefits and risks is key.

This is precisely what Dynamic Innovations does.

Kieron Swords
+353 (87) 137 7434
kieron@dynamicinnovations.ie

 

by Dynamic Innovations
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Blog
Dynamics of Inflation on Manufacturing

Business and overall life changes imposed by Covid-19 have been difficult for most manufacturing business to endure as the ‘normal’ disappeared in an instant. Now we are facing new transformations of today’s global environments.

On top of that, the economy is experiencing inflation, with a steady increase in raw material prices and delays with supply chains. History has shown us that global events such as pandemics are allied to inflations.

A stable economy like Ireland’s needs stable inflation. While high inflation leads to enduring high interest rates, low inflation can lead to low interest rates like what we have been experiencing.

Expansion is the key to how well business survive coupled with intelligent financial management and supply chain management. It is more important than ever that leadership and management are well-coordinated with integrated processes to manage every aspect of their business in order to be pro-active for their business, customers and suppliers.

We offer a 30 minute free consultation to precision engineers and manufacturers with regards to our team experiences in the industry that can help put you in a more causative position for the future.

Schedule a meeting on here.

by Dynamic Innovations
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Blog Innovation Manufacturing
Value Engineering Benefits

Sometimes, design engineers under or over specify fit-for-purpose project requirements. Along with a host of new materials now commercially available on the market, advanced manufacturing has opened up a range of processes that were not previously possible.

Specialists in design-for-purpose and manufacturability are generally up-to-date with materials and how best to design cost effective solution, but designers with a toolmaking DNA are known to combine a holistic balance of simple mechanisms to solve complex problems, coupled with the right grade and treatment of materials. These skills feed into the commercial challenge of providing competitiveness, which includes aftermarket service to provide spare parts and ease of serving the unit.

It can be a challenge to keeping informed with manufacturing techniques, material science and process improvements unless you are at the cutting edge side of the industry, so be sure to have dynamic partners to collaborate with for your designs, as the cost of getting it wrong can mean your kit doesn’t make it in the market.

by Dynamic Innovations
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Contact

+353 (87) 137 7434
kieron@dynamicinnovations.ie

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