Invest in Early Real Discovery Qualifying Meetings

Every OEM has their own unique requirements for their needs from their sourcing providers. It’s important that the OEM knows exactly what they want, in other words – a clear strategy which is backed up by the powers to be. This clarity of strategy helps save time, money and potential very costly errors in choosing the wrong supply partner.

It’s also equally important suppliers also know their sweet spot customers as again early qualification prevents wasted time and money. The sweet spot encompasses your ideal business partner which can include so many qualities such as technical, scale, longevity, integrity, collaboration, commercial, proximity and so on.

I recently realised that I was guilty of having open potential opportunities that were not ruled in or out early comprehensively. Like your computer memory, it can get clogged up and slow you down unless you file it in the Go, No Go or maybe “down the line” bucket. This frees up attention units to keep productive on finding new customers or suppliers.

Lastly, when the customer and supplies are in each other’s sweet spot, then the on-boarding and follow through is efficient and the real value starts being transacted once orders get placed and delivered. Both customer and supplier gain an understanding of cultures and learn how best to deal with one another for optimum value exchanged. In my experience this dynamic needs to be protected as sometimes some counter intention can hinder this process and this is where the initial sweet spot can be used to refer to as a stabilising reference.

Dynamic Innovations have vast experience helping OEMs find the right suppliers by asking the executives the sourcing strategy up front as well as technically and commercially understanding the products to enable us to nail the right fit for purpose supply partner and help manage it to high level partnership.

If you have equipment for manufacture and need a special supply partner then connect with us to explore how we help best.

Yours truly,

Kieron | CEO

Tips for Supplier Qualification

I have witnessed literally millions of euros of wasted by OEMs by qualifying the wrong suppliers for their niche services.

There is so much time and effort spent, from initial engagement through to enquiry and on into qualification, to get on the approved supplier lists. This can take 3 to 18 months depending on the customer’s process and dedicated resources. In the meantime, opportunities are missed out on, which is a shame for both customer and supplier. Eventually when the supplier is approved the urgent need or requirement may have changed or the supplier may have fulfilled their capacity with existing or new customers.

To truly handle this, I believe you need a technical business excellence manager and a quality control auditor to access a supplier for suitability and value creation.

At Dynamic Innovations we research hundreds of suppliers to audit a few and end up with the right supplier with the right attributes to fulfil a customer’s “needs and wants” technically and commercially with the right amount of communication for business flow.

It takes a combination of skills to audit a company’s financials, technical capabilities, capacity to expand, quality systems, supply chain, logistics, overall management and culture, to trust as a supply partner. An absence of any of these qualities will affect the business transaction to some degree.

Contact us if you need a new supplier for parts and/or assemblies for sophisticated equipment.


+353 (87) 137 7434 |

Design Your Future

Joe wondered, “What’s going to happen to me? What does the future hold?”

He remembers his father saying, “All you can do is hope for the best.” So Joe hopes and hopes. “I hope I get paid more for my work. I hope people will appreciate me. I hope I can get a promotion. I also hope I win the lottery as that would sort it all out.”

After years of hoping, nothing changes for Joe.

Joe later on learns about fate. “The future is all mapped out. It’s out of your hands.” He concludes, “No one knows what’ll happen. Just play it by ear and go with the flow.” Joe is a speculator and spectator. He is waiting for something to happen.


If you could look through a time machine and see 100 years into the future, what would you see?

If you see a space-age society with incredible computers, robots and space travel, you know the scientists, engineers and technology inventors are the most ambitious.

If society is wealthy and prosperity is available to all, you know the entrepreneurs, managers and business owners are very ambitious.

If you see a world at war and people are getting killed every day, you know arms dealers, terrorists and war-loving politicians are the most ambitious.

To see the future of our world, just look for the most persistent, passionate and intense people and you see the future.

What fires up this powerful ambition in people? How can you design and make your future?


To make your future, try asking yourself, “What should I make happen? What shall I accomplish? What do I WANT in my future?” The future is like an empty field. No one is playing on it yet. You can run out there and start or improve your game.

  • Write one of your most important goals.
  • Ask yourself, “What future do I predict if I just sit on my hands and wait for this goal to be reached?”
  • Next, write down one step you can take, right now, toward this important goal.
  • Ask yourself, “If I do this one step and then another and then another, what is my future?”

And there you have it! You are predicting and making your future.


The Dynamic Innovations team is committed to making your unique projects a reality, in scale, and with the urgency it deserves. As we have with other OEMs, we will help you connect with our loyal, competent world-class precision manufacturing supply network.

Contact us for more insightful information now.

Kieron Swords

CEO and Business Development

Opportunity Knocks

Having spent a couple of weeks in California and Texas surveying the needs and wants of high-tech OEMs, I wanted to share how Ireland and Europe are ideally positioned to service global shortfalls.

The knock-on effects from covid and the more recent war, have and are causing so much delay with raw material and subsequently finished product supplies. There is a massive shift to source regionally or locally, which is helping the situation, however, if local companies do not have the ability to scale due to whatever reason, they will miss out on this golden opportunity to expand.

The cost of not getting equipment on time has so much more impact than trying to source from lower-cost countries. It’s all about speed of execution in this fast paced world we live in. People need and want products regardless of global turbulence and they will pay more to get them, versus cheaper sourcing but longer to get.

Ireland and Europe are ideally positioned to capitalise on increasing their market share so long as they have the resources to man up with the right skilled personnel and technology to take on new customers and projects.

During my stay in California and Texas, OEMs and those in manufacturing have provided valuable insight during surveys I’ve done with them. These conversations have revealed a great deal as to how Ireland is poised to service USA and the East with advanced manufacturing and engineering services.

Contact me if you want deeper insight.

Kieron Swords

CEO and Business development Director

+353 (87) 137 7434

WHY IRELAND: Turn your manufacturing constraints over to us.
…and open your gateway into Europe and beyond.

Ireland’s brand pillars are the lifeblood to our manufacturing DNA. We take your needs seriously and invest heavily in customer satisfaction.

  • DEPENDABILITY: Always executing on time
  • QUALITY: Consistent reliability
  • COMMUNICATION: Seamless systems
  • COMPETITIVE: For total cost of ownership
  • PARTNERSHIPS: Real, trusted and transparent
  • SCALE: Agility to scale at speed
  • ENVIRONMENT: A sustainable culture

If you would like to enquire about your project, feel free to contact us.

+353 (87) 137 7434


Why Expansive Relationships are Unconditional

I recently conducted an intimate survey with some suppliers and customers to rate what’s important to them in transacting business.

The usual suspects of ‘cost’ and ‘value’ featured but in less seniority than the following order:

  1. LOYALTY & TRUST – Having certainty in people that they are there to help unconditionally regardless of whatever barriers and challenges show up.
  2. TRANSPARENCY – Knowing and getting exactly what they want and expect.
  3. CONVICTION – Knowing the commitment from the other person and team is all in to give them the best possible product and service.

This is really, really interesting to know and learn.

In our personal lives we have our go-to people we trust like our dentist, plumber, health practitioner etc.  We tend to stick with who we know and trust.

In a world where the necessity to create new business relationships is at a peak, it’s rarely achieved fast. People tend to be wary and withdrawn at first. However, they observe your actions and judge you on what you say and more importantly on what you do. So it’s important that we as individuals dealing with all level of personnel and departments across companies, be trustworthy to our fellow workers. We do first this by always showing up and doing our jobs to high standards that in turn empower the company representatives to deliver to customers that placed their trust in whoever they trusted to deliver on their order.

In the world of design and manufacturing there are degrees of risk of something going wrong due to so many variables needing to come together. This is why the companies that always deliver win, as the trusting relationship they cultivate, carries through the unforeseen surprises on the way.

Both parties know the value created by the speed of the momentum versus lethargic negotiations and life sucking goodness from the high spirit of loyalty play.

Dynamic Innovations will be 16 years in business this year and has learned from the school of hard knocks how to create success for all concerned. This is our duty as a business development specialist. Our greatest joy is unconditionally helping worthwhile suppliers, partners, allies and customers expand in a big way over time and in as much as humanly possibly be forgiving of the f@#k-ups along the way. Of course there are always differences of opinions due to our diverse knowledge and experiences, which is why real collaboration leads to great solutions.

Here is an interesting quick review I did recently:

When my turnover and profit was up, I myself was trusting others more while really enjoying my role of helping customers expand. When my business was down, I myself was lacking on purposeful and unconditional duty of truly helping the other person. I handled this by admitting it to myself and others I perhaps let down, and lastly getting back in action doing what I do best with the folks I like and admire most. It’s like repairing my engine to perform in Formula 1 again but this time I intent to break records due to all the knowledge, technology and partners involved.

I hope this helps someone and feel free to contact me if you’re stuck in low productivity or not quite happy with your business performance.