Seeing Things from the Other Side

This week, having travelled several thousand miles to specifically audit the precision fabrication supplier, I really saw the value in great salesmanship. In this scenario, I was the buyer and the auditor of their business.

The first company I visited were very impressive as were the General Manager’s technical knowledge. This gave me great confidence and comfort that they would deliver a quality product due to his salesmanship: he was confident, professional and enthusiastic in selling his company to me and I was actually proud of how good a job he did.

The second company really interacted as a technical sales team and coordinated beautifully. I was not disappointed when I visited the factory itself as they really take care of their customers and their products. They open collaborated with me to try and find alternative solutions to meet the target price. All of these technical sales teams actually made the decision process easy for me. It’s true that the sales person is such an important role in demonstrating the value and benefits their company can offer.

However, in the third company, the strong interest and technical ability was there, however, their facility did not inspire confidence that they would have structured process to deliver consistent quality. They simply don’t know that orderliness and cleanliness matters in the selling process.

It was interesting to note, I had between 15 and 20 touch points with the sales people before I even met them, and they were all steps in the sales process for both me and them. Every one of those steps were necessary. Nowadays, sales is more important than ever and it was really interesting to see it from the other side.

Kieron | CEO of Dynamic Innovations

Industrial Symbiosis: Awareness For New Opportunities

The concept and actual business of “another man’s waste is another man’s asset” is much more prevalent today than ever before.

Because of the heightened awareness of the impact the linear waste economy has on the environment, there is a whole evolution of clean energy mining. This is an industry to itself when you consider all the machinery needed to mine the landfills, the specialised automation and processes to separate the variety of waste particles and valuable minerals, the repurposing, recycling and distribution that will feed the new markets for cleaner technologies. This is a lot of manpower internationally.

This industrial symbiosis movement will also feed back into design for the end of use manufacturing cycle. This in itself is another emerging philosophy that needs more knowledge and resourcing. Companies seem to have enough on their plates coping with managing their new responsibility of taking ownership for their end of product reclaiming, dismantling and recycling.

Dynamic Innovations has at its core, people. No matter what real technologies emerge, our ability to innovate and adapt to service new emerging markets is easy once we have the right partner suppliers willing to explore their new niches with their services.

Learning keeps us all energised, so don’t hold back on exploring new futures and verticals for your business to stay relevant.

Dynamic Innovations have serviced semi-conductor, electronics, energy, MedTech, aerospace and a few other sectors and have seen so much change but it seems faster than ever in todays digital world.


Kieron | CEO

De-risking Your Complex Equipment Contract Manufacturing Partner Choice

With hundreds of ECMs to choose from, finding the right one is akin to finding a needle in a world-sized haystack. Getting it wrong comes at a high price. Horror stories abound – you may have one yourself – of failed ECM partnerships. In the worst cases, companies emerge with deep war wounds in the form of recalls, fines, lost sales revenue and reputational damage. Some of the top reasons companies end up with the wrong ECMs are:

  1. The ECM’s total abilities did not fully align with the customer’s actual requirements.
  2. The customer and ECM did not perform due diligence on each other and failed to ignore the gaps in reality.
  3. The customer took for granted that the ECM that looks great on paper must be great in real life.
  4. The customer didn’t ask the right questions.

Note that all of these pitfalls could and should have been avoided before any agreements were signed. De-risking your selection process, whether your goals centre around innovation, quality, profit, growth, gaining a competitive advantage or becoming a household name, the right ECM will be a key contributor to your success. So, yes, finding that perfect fit is worth the work. Notice we that we say ‘work’ not ‘risk’ because the right process empowers you to dodge common buyer’s journey perils altogether.

Dynamic Innovations developed a fact-finding questionnaire that helps both OEM (start-up, SME or multinational) and supplier identify suitability at the very early stage of the evaluation process.

We are looking for disruptor SMEs that need and want a competent ECM to manage their sophisticated product.

Contact us now to see if our sweet spot aligns and don’t forget to stay connected.

Kieron | CEO

Design Your Future

Joe wondered, “What’s going to happen to me? What does the future hold?”

He remembers his father saying, “All you can do is hope for the best.” So Joe hopes and hopes. “I hope I get paid more for my work. I hope people will appreciate me. I hope I can get a promotion. I also hope I win the lottery as that would sort it all out.”

After years of hoping, nothing changes for Joe.

Joe later on learns about fate. “The future is all mapped out. It’s out of your hands.” He concludes, “No one knows what’ll happen. Just play it by ear and go with the flow.” Joe is a speculator and spectator. He is waiting for something to happen.


If you could look through a time machine and see 100 years into the future, what would you see?

If you see a space-age society with incredible computers, robots and space travel, you know the scientists, engineers and technology inventors are the most ambitious.

If society is wealthy and prosperity is available to all, you know the entrepreneurs, managers and business owners are very ambitious.

If you see a world at war and people are getting killed every day, you know arms dealers, terrorists and war-loving politicians are the most ambitious.

To see the future of our world, just look for the most persistent, passionate and intense people and you see the future.

What fires up this powerful ambition in people? How can you design and make your future?


To make your future, try asking yourself, “What should I make happen? What shall I accomplish? What do I WANT in my future?” The future is like an empty field. No one is playing on it yet. You can run out there and start or improve your game.

  • Write one of your most important goals.
  • Ask yourself, “What future do I predict if I just sit on my hands and wait for this goal to be reached?”
  • Next, write down one step you can take, right now, toward this important goal.
  • Ask yourself, “If I do this one step and then another and then another, what is my future?”

And there you have it! You are predicting and making your future.


The Dynamic Innovations team is committed to making your unique projects a reality, in scale, and with the urgency it deserves. As we have with other OEMs, we will help you connect with our loyal, competent world-class precision manufacturing supply network.

Contact us for more insightful information now.

Kieron Swords

CEO and Business Development

Why Ireland: Ireland’s Circular Manufacturing Economy – One Man’s Rubbish is another Man’s Treasure

For many years we have all been aware of recycling to reduce waste and your waste may be another’s treasure. I, like many others, did my bit as I went about my business thinking I was green. I have a life-long toolmaker friend who for the past 10 years and successfully been promoting industrial symbiosis.

“Symbiosis” is usually associated with nature, where two or more species co-depend by  using the other species’ waste, materials or energy in a mutually beneficial manner. Like bees and flowers, remoras – the fish that feed off of parasites on the shark’s skin and in its mouth.

Industrial symbiosis is a form of brokering to bring companies together in innovative collaborations, finding ways to use the waste from one as raw materials for another.

Now, there are real determined goals driven by policies stemming from the realisation that earth is a finite system. In essence, out of shear necessity and respect for our planet, we are shifting from a linear to a circular economy which will have positive impacts for us all personally and in business.

So the circular economy is an economic model that is restorative and regenerative by design. Ultimately in nature the concept of waste does not exist – everything is transformed into a resource that can be utilised.

The circular economy aims to keep materials, components, and products in-use in the economy for as long as possible. In circularity, the key objective is to design consumption and production systems to create and retain value.

Circularity seeks to optimise every aspect of a product’s lifecycle from raw material extraction to manufacturing and first use, and multiple use-lives thereafter, through product re-design, new business models and novel technologies and processes.

It is now widely recognised that the circular economy agenda is fundamentally intertwined with the zero-carbon agenda. Europe has committed to accelerating the transition to a circular economy – with circular principles central to the EU’s Industrial Strategy and EU Green Deal. In this context, as Ireland navigates the path to COVID-19 recovery, now is the opportunity to embed circularity in the Irish economy – creating substantial socio-economic, environmental, and business benefits.

Dynamic Innovations are involved in helping companies with design for Additive manufacturing which will contribute to a more sustainable production model of parts across every sector. Kieron is currently up-skilling by doing a Leadership course in digital manufacturing for the future.

Green Ireland is on a long term sustainable journey so plug in with Dynamic Innovations for some of the action that you can benefit from.





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Why Ireland: Factories of the Future

As we all know manufacturing industries are faced with significant paradigm shifts with the advent of the 4th Industrial Revolution known as Industry 4.0 or Factory 4.0 with the introduction of game-changing ways to design and manufacture products such as Additive Manufacturing and 3D Printing.

Advanced Manufacturing Ireland is at the cutting edge of these inflection points working with industry leaders to help integrate customers in parallel to the technology.

Under Factory 4.0, the introduction of next generation technologies is allowing for very complex connection of everything on the manufacturing floors with IoT* in conjunction will all sorts of measurement devices, automation and data analysis communications.

This technology as well as supply chain reliability (due to logistical costs, regulation etc.) are causing customers to re-evaluate their supply strategies. Last week, one large multinational customer stated that reliability was their #1 driver, as the cost of being late to their customer is significantly greater than trying to save some money from lower-cost countries.

How times have changed since covid and on advancement of technology. I feel privileged living in a thriving safe economy in Ireland with confidence we will continue to stay sovereign, free from war with an ever increasing educated workforce.

If you are want to explore alternative sourcing options, why not reach out to Dynamic Innovations who will connect you to sound vendors that are fit for your purposes.

Best Regards,



* The Internet of Things describes physical objects with sensors, processing ability, software, and other technologies that connect and exchange data with other devices and systems over the Internet or other communications networks