Why Are We All So Busy in This Digital Age?

Remember when the paperless office was a new concept, and fax machines were replacing telexes, and more sophisticated telecom systems were in vogue, and computers started revolutionising our working lives? I think we thought we would end up working less time as the speed of communication sped up so fast that more got done with less effort.

The speed of new technology coming on stream has never been faster. Let’s face it, the whole idea of new technology is to improve humanity in some way, shape or form. Sometimes I have to remind myself technology is an enabler as opposed to the final product in itself as one can easily get consumed into other world on their phones and computers and lose sight of the simple pleasures of life and livingness.

Technology used in the right way can really transform lives in a small or massive way.

Make sure your own digital journey gives you a return that results in some sort of an improvement in your time, money, health, knowledge, relationships etc.

Kieron Swords | CEO

+353 (87)137 7434



Your Role in Making the World a Better Place

In business we are all involved in roles that help provide a prevention or improvement to somebody or many through our services and products. Therefore, speed of service is vital as every delay is an opportunity lost that could have a tiny or large positive effect of the world we live in.

Sometimes we lose sight of this in manufacturing and depending on what role one plays in the supply chain you can get stuck in the weeds of part numbers, logistics, design problems, etc, all without keeping one eye on the goal of meeting or exceeding a time target that will impact your customer. Sometimes poor attitudes or selfish decisions slow down real progress in the right direction due to egos, or covering-ones-own-ass mentality, which has no place in today’s world.

I invite you to take a moment to think of your role in your company with a viewpoint of, “How can I help my customer get what they need faster without compromising the quality of the product?”.

In our equipment contract manufacturing business it’s all about accurate data to coordinate all the components together in one place on time to assemble and test equipment that will make a difference and we take great pride in our teams that make that happen daily.

Kieron Swords | CEO

+353 (87)137 7434


Foundations for Brilliance Series: IMAGINATION

If you’re a customer looking for an ideal supplier to remove pain and add value here is how you can use your imagination to start this process…

Dream up what your ideal supply partner would look like if you were to be granted that wish. Write down precisely ever little detail on paper ideally so you can look at it objectively as you start to make that supplier a reality.

It’s vital they have the all the right people, departments, technology in place already and with the capability to fulfil any gaps to get your ideal scene. I have outlined some broad areas as headings for you to start with and you can use your imagination to come up with your own specific needs and wants.

  • Owners goals and purposes
  • Leadership and management team
  • Track record of the company
  • Current customer profiles and how long are they doing business with the supplier
  • Management structure across all aspects of the business
  • Company values, culture
  • Technology and speed of service
  • Quality assurance
  • After service support
  • Ability to meet delivery dates
  • Ability to scale
  • Processes and systems to control the products and services
  • Financial stability and ability to invest in expansion
  • Supplying customers locally or Internationally
  • Sub supply chains and supply chain management
  • Attention to detail in every department.
  • Willingness to learn and grow
  • Tone of the company overall – are they bored, interested, enthusiastic etc…

In the past, most of us have been let down by quality or delivery and in the majority of cases it was because one or a few of the above points were under par or non-existent.

So imagine your dream sweet spot supplier, write it down as the start of your process.

We at Dynamic Innovations have complex equipment suppliers that we connect to sweet spot customers for their specialised precision engineering and product requirements and are an extra resource for customers to lean on to find their ideal scene.

If you have a high tech product you want to hand over to a competent supplier we are here to help you make your dream a reality.

Talk to me for more information on +353 (87) 137 7434.


CEO | Business Scaling Director




Design Your Future

Joe wondered, “What’s going to happen to me? What does the future hold?”

He remembers his father saying, “All you can do is hope for the best.” So Joe hopes and hopes. “I hope I get paid more for my work. I hope people will appreciate me. I hope I can get a promotion. I also hope I win the lottery as that would sort it all out.”

After years of hoping, nothing changes for Joe.

Joe later on learns about fate. “The future is all mapped out. It’s out of your hands.” He concludes, “No one knows what’ll happen. Just play it by ear and go with the flow.” Joe is a speculator and spectator. He is waiting for something to happen.


If you could look through a time machine and see 100 years into the future, what would you see?

If you see a space-age society with incredible computers, robots and space travel, you know the scientists, engineers and technology inventors are the most ambitious.

If society is wealthy and prosperity is available to all, you know the entrepreneurs, managers and business owners are very ambitious.

If you see a world at war and people are getting killed every day, you know arms dealers, terrorists and war-loving politicians are the most ambitious.

To see the future of our world, just look for the most persistent, passionate and intense people and you see the future.

What fires up this powerful ambition in people? How can you design and make your future?


To make your future, try asking yourself, “What should I make happen? What shall I accomplish? What do I WANT in my future?” The future is like an empty field. No one is playing on it yet. You can run out there and start or improve your game.

  • Write one of your most important goals.
  • Ask yourself, “What future do I predict if I just sit on my hands and wait for this goal to be reached?”
  • Next, write down one step you can take, right now, toward this important goal.
  • Ask yourself, “If I do this one step and then another and then another, what is my future?”

And there you have it! You are predicting and making your future.


The Dynamic Innovations team is committed to making your unique projects a reality, in scale, and with the urgency it deserves. As we have with other OEMs, we will help you connect with our loyal, competent world-class precision manufacturing supply network.

Contact us for more insightful information now.

Kieron Swords

CEO and Business Development

Irish Engineering Executive Brilliance

So last week I had an amazing learning experience around true professionalism on how to administer a highly regulated large manufacturing company. They constantly beat their global competition hands down, year on year.

I wanted to understand more about best lean optimisation in the manufacturing of low to medium volume equipment from a commercial viewpoint. As a precision manufacturing engineer with vast international experience across several sectors, I have observed and worked with all sorts of philosophies, attitudes and systems. I really admired the likes of many OEM multi-nationals for strategy, communication and execution but I could also see weaknesses in personalisation, real inclusive team culture for long-term, stimulated retention despite their wonderful HR packages.

I clearly witnesses top-class leadership that empowers their entire workforce while nailing their customers consistent on-time delivery schedules, leveraging off closed loop technology with quality management systems. It solidified my confidence in Irish state-of-the-art engineering competence across the entire value chain.

We hear so much about digital manufacturing these days, especially after covid, and observing this company in action really inspired me no end, and hard for me to share in a simple blog.

However, my knowledge for total ownership with fully integrated engineering support is the way forward so we stay relevant in this ever-changing world.

If you need your complex equipment manufactured in small to medium volumes, contact me and I will integrate you with the right total cost of ownership supply partner.

Kieron Swords | CEO

+353 (87) 137 7434

Why Expansive Relationships are Unconditional

I recently conducted an intimate survey with some suppliers and customers to rate what’s important to them in transacting business.

The usual suspects of ‘cost’ and ‘value’ featured but in less seniority than the following order:

  1. LOYALTY & TRUST – Having certainty in people that they are there to help unconditionally regardless of whatever barriers and challenges show up.
  2. TRANSPARENCY – Knowing and getting exactly what they want and expect.
  3. CONVICTION – Knowing the commitment from the other person and team is all in to give them the best possible product and service.

This is really, really interesting to know and learn.

In our personal lives we have our go-to people we trust like our dentist, plumber, health practitioner etc.  We tend to stick with who we know and trust.

In a world where the necessity to create new business relationships is at a peak, it’s rarely achieved fast. People tend to be wary and withdrawn at first. However, they observe your actions and judge you on what you say and more importantly on what you do. So it’s important that we as individuals dealing with all level of personnel and departments across companies, be trustworthy to our fellow workers. We do first this by always showing up and doing our jobs to high standards that in turn empower the company representatives to deliver to customers that placed their trust in whoever they trusted to deliver on their order.

In the world of design and manufacturing there are degrees of risk of something going wrong due to so many variables needing to come together. This is why the companies that always deliver win, as the trusting relationship they cultivate, carries through the unforeseen surprises on the way.

Both parties know the value created by the speed of the momentum versus lethargic negotiations and life sucking goodness from the high spirit of loyalty play.

Dynamic Innovations will be 16 years in business this year and has learned from the school of hard knocks how to create success for all concerned. This is our duty as a business development specialist. Our greatest joy is unconditionally helping worthwhile suppliers, partners, allies and customers expand in a big way over time and in as much as humanly possibly be forgiving of the f@#k-ups along the way. Of course there are always differences of opinions due to our diverse knowledge and experiences, which is why real collaboration leads to great solutions.

Here is an interesting quick review I did recently:

When my turnover and profit was up, I myself was trusting others more while really enjoying my role of helping customers expand. When my business was down, I myself was lacking on purposeful and unconditional duty of truly helping the other person. I handled this by admitting it to myself and others I perhaps let down, and lastly getting back in action doing what I do best with the folks I like and admire most. It’s like repairing my engine to perform in Formula 1 again but this time I intent to break records due to all the knowledge, technology and partners involved.

I hope this helps someone and feel free to contact me if you’re stuck in low productivity or not quite happy with your business performance.