Foundations for Brilliance Series: IMAGINATION

If you’re a customer looking for an ideal supplier to remove pain and add value here is how you can use your imagination to start this process…

Dream up what your ideal supply partner would look like if you were to be granted that wish. Write down precisely ever little detail on paper ideally so you can look at it objectively as you start to make that supplier a reality.

It’s vital they have the all the right people, departments, technology in place already and with the capability to fulfil any gaps to get your ideal scene. I have outlined some broad areas as headings for you to start with and you can use your imagination to come up with your own specific needs and wants.

  • Owners goals and purposes
  • Leadership and management team
  • Track record of the company
  • Current customer profiles and how long are they doing business with the supplier
  • Management structure across all aspects of the business
  • Company values, culture
  • Technology and speed of service
  • Quality assurance
  • After service support
  • Ability to meet delivery dates
  • Ability to scale
  • Processes and systems to control the products and services
  • Financial stability and ability to invest in expansion
  • Supplying customers locally or Internationally
  • Sub supply chains and supply chain management
  • Attention to detail in every department.
  • Willingness to learn and grow
  • Tone of the company overall – are they bored, interested, enthusiastic etc…

In the past, most of us have been let down by quality or delivery and in the majority of cases it was because one or a few of the above points were under par or non-existent.

So imagine your dream sweet spot supplier, write it down as the start of your process.

We at Dynamic Innovations have complex equipment suppliers that we connect to sweet spot customers for their specialised precision engineering and product requirements and are an extra resource for customers to lean on to find their ideal scene.

If you have a high tech product you want to hand over to a competent supplier we are here to help you make your dream a reality.

Talk to me for more information on +353 (87) 137 7434.


CEO | Business Scaling Director




Marketing Versus Sales for Scaling

Being in precision engineering and assembly sales most of my career, I know the value of spending time with customers to give them the best service they could imagine, and I did.

However, a limiting factor was I could only be in one meeting at a time whereas with marketing done right you can be in “many rooms” all at once and create inbound enquiries which is far more efficient and economical. In fact if one does such a good job of marketing their company’s products and services, the prospects close themselves.

In order to market yourself correctly companies need to truly understand their uniqueness, differences, prospects pain, how to position their message to handling the pain, getting to the prospects on the right platforms etc.

We at Dynamic Innovations have the knowledge, ability and experience to go from cradle to grave and are currently fine tuning the process for more volume and speed.

Marketing done well enhances your brand messaging and is about 60-70% of the sales process in the precision engineering and manufacturing sector.

Talk to me for more information on +353 (87) 137 7434.


CEO | Business Development



Photo credit: Epiphio Studios

Design Your Future

Joe wondered, “What’s going to happen to me? What does the future hold?”

He remembers his father saying, “All you can do is hope for the best.” So Joe hopes and hopes. “I hope I get paid more for my work. I hope people will appreciate me. I hope I can get a promotion. I also hope I win the lottery as that would sort it all out.”

After years of hoping, nothing changes for Joe.

Joe later on learns about fate. “The future is all mapped out. It’s out of your hands.” He concludes, “No one knows what’ll happen. Just play it by ear and go with the flow.” Joe is a speculator and spectator. He is waiting for something to happen.


If you could look through a time machine and see 100 years into the future, what would you see?

If you see a space-age society with incredible computers, robots and space travel, you know the scientists, engineers and technology inventors are the most ambitious.

If society is wealthy and prosperity is available to all, you know the entrepreneurs, managers and business owners are very ambitious.

If you see a world at war and people are getting killed every day, you know arms dealers, terrorists and war-loving politicians are the most ambitious.

To see the future of our world, just look for the most persistent, passionate and intense people and you see the future.

What fires up this powerful ambition in people? How can you design and make your future?


To make your future, try asking yourself, “What should I make happen? What shall I accomplish? What do I WANT in my future?” The future is like an empty field. No one is playing on it yet. You can run out there and start or improve your game.

  • Write one of your most important goals.
  • Ask yourself, “What future do I predict if I just sit on my hands and wait for this goal to be reached?”
  • Next, write down one step you can take, right now, toward this important goal.
  • Ask yourself, “If I do this one step and then another and then another, what is my future?”

And there you have it! You are predicting and making your future.


The Dynamic Innovations team is committed to making your unique projects a reality, in scale, and with the urgency it deserves. As we have with other OEMs, we will help you connect with our loyal, competent world-class precision manufacturing supply network.

Contact us for more insightful information now.

Kieron Swords

CEO and Business Development

Opportunity Knocks

Having spent a couple of weeks in California and Texas surveying the needs and wants of high-tech OEMs, I wanted to share how Ireland and Europe are ideally positioned to service global shortfalls.

The knock-on effects from covid and the more recent war, have and are causing so much delay with raw material and subsequently finished product supplies. There is a massive shift to source regionally or locally, which is helping the situation, however, if local companies do not have the ability to scale due to whatever reason, they will miss out on this golden opportunity to expand.

The cost of not getting equipment on time has so much more impact than trying to source from lower-cost countries. It’s all about speed of execution in this fast paced world we live in. People need and want products regardless of global turbulence and they will pay more to get them, versus cheaper sourcing but longer to get.

Ireland and Europe are ideally positioned to capitalise on increasing their market share so long as they have the resources to man up with the right skilled personnel and technology to take on new customers and projects.

During my stay in California and Texas, OEMs and those in manufacturing have provided valuable insight during surveys I’ve done with them. These conversations have revealed a great deal as to how Ireland is poised to service USA and the East with advanced manufacturing and engineering services.

Contact me if you want deeper insight.

Kieron Swords

CEO and Business development Director

+353 (87) 137 7434

WHY IRELAND: Turn your manufacturing constraints over to us.
…and open your gateway into Europe and beyond.

Ireland’s brand pillars are the lifeblood to our manufacturing DNA. We take your needs seriously and invest heavily in customer satisfaction.

  • DEPENDABILITY: Always executing on time
  • QUALITY: Consistent reliability
  • COMMUNICATION: Seamless systems
  • COMPETITIVE: For total cost of ownership
  • PARTNERSHIPS: Real, trusted and transparent
  • SCALE: Agility to scale at speed
  • ENVIRONMENT: A sustainable culture

If you would like to enquire about your project, feel free to contact us.

+353 (87) 137 7434


Irish Engineering Executive Brilliance

So last week I had an amazing learning experience around true professionalism on how to administer a highly regulated large manufacturing company. They constantly beat their global competition hands down, year on year.

I wanted to understand more about best lean optimisation in the manufacturing of low to medium volume equipment from a commercial viewpoint. As a precision manufacturing engineer with vast international experience across several sectors, I have observed and worked with all sorts of philosophies, attitudes and systems. I really admired the likes of many OEM multi-nationals for strategy, communication and execution but I could also see weaknesses in personalisation, real inclusive team culture for long-term, stimulated retention despite their wonderful HR packages.

I clearly witnesses top-class leadership that empowers their entire workforce while nailing their customers consistent on-time delivery schedules, leveraging off closed loop technology with quality management systems. It solidified my confidence in Irish state-of-the-art engineering competence across the entire value chain.

We hear so much about digital manufacturing these days, especially after covid, and observing this company in action really inspired me no end, and hard for me to share in a simple blog.

However, my knowledge for total ownership with fully integrated engineering support is the way forward so we stay relevant in this ever-changing world.

If you need your complex equipment manufactured in small to medium volumes, contact me and I will integrate you with the right total cost of ownership supply partner.

Kieron Swords | CEO

+353 (87) 137 7434